Creative Director for Digital & Print Campaigns
Create and implement social branding and content creation for their newly acquired Exotico and El Mayor brands. These two brands had very distinct target audiences which demanded the utmost attention to detail.
Exotico Tequila & El Mayor Tequila
While designing social media content and visual styles for these clients, we crafted language and elements inspired by their previous work. There was a strong desire to maintain their branding while also giving it enough flexibility to adhere to their targeted audiences’ interests.
- Establish design style for junior designers while adhering to client brand guidelines for all deliverables.
- Collaborate and design all outward-facing collateral for digital and print campaigns.
- Advise brand managers on visual direction of social content and new physical campaigns [in Chicago on the CTA]
- Photoshop – image manipulation & multi-purpose design
- Illustrator – illustration & logo augmentation
- After Effects – video, motion graphics & gifs/cinemagraphs
- Audition – sound design
- Videography & Editing
- Thumbnailing – traditional sketching & brainstorming