Social Media Content Design for AmericInn
Oversee and design content for AmericInn’s social media platforms in conjunction with advertising campaigns.
Client
AmericInn (now acquired by Wyndham Hotel)
AmericInn was in need of a social strategy and content creation to promote their ongoing of campaigns. This creation of social posts, themed contests, and animated gifs.
Job Responsibilities
Tasks
- Create and implement a visual style for all social posts with a yearly revisit for refreshing to match updated branding.
- Ensure all typography, color palette, and photography adhere to brand standards.
- Animated motion graphics and animated gifs as needed for contests and social posts.
Skills Used
Skills
- Photoshop – image manipulation & multi-purpose design
- After Effects – motion graphics & animated gif creation
- Illustrator – logo & vector element manipulation
- Photography
