Gif – In Streetlights | Illustration, Design, Photography, & more https://instreetlights.com Creative services by IraLee Nesbitt Mon, 18 Jun 2018 19:16:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://instreetlights.com/wp-content/uploads/2018/05/cropped-InStreetlights_logo-socialProfile-new-32x32.png Gif – In Streetlights | Illustration, Design, Photography, & more https://instreetlights.com 32 32 Luxco Premium Alcohol https://instreetlights.com/portfolio-item/luxco/?utm_source=rss&utm_medium=rss&utm_campaign=luxco Wed, 23 May 2018 17:45:19 +0000 http://instreetlights.com/portfolio-item/powerpost_work-copy/
Luxco is the distributor for many premium alcohol brands

Creative Director for Digital & Print Campaigns

Create and implement social branding and content creation for their newly acquired Exotico and El Mayor brands. These two brands had very distinct target audiences which demanded the utmost attention to detail.


Exotico Tequila & El Mayor Tequila

While designing social media content and visual styles for these clients, we crafted language and elements inspired by their previous work. There was a strong desire to maintain their branding while also giving it enough flexibility to adhere to their targeted audiences’ interests.

Ongoing Tasks

  • Establish design style for junior designers while adhering to client brand guidelines for all deliverables.
  • Collaborate and design all outward-facing collateral for digital and print campaigns.
  • Advise brand managers on visual direction of social content and new physical campaigns [in Chicago on the CTA]

Skills

  • Photoshop – image manipulation & multi-purpose design
  • Illustrator – illustration & logo augmentation
  • After Effects – video, motion graphics & gifs/cinemagraphs
  • Audition – sound design
  • Storyboarding
  • Photography
  • Videography & Editing
  • Thumbnailing – traditional sketching & brainstorming

Video Work

]]> Frisch’s Big Boy https://instreetlights.com/portfolio-item/frischs-big-boy/?utm_source=rss&utm_medium=rss&utm_campaign=frischs-big-boy Fri, 18 May 2018 22:27:56 +0000 http://instreetlights.com/portfolio-item/luxco-copy/
Frisch’s Big Boy restaurant chain in Cleveland Ohio area

Designer & Photographer for Frisch’s Social and Digital Campaigns

Design new content that aligned with the ongoing re-branding campaign. The new CEO (freshly transitioned from the Wendy’s re-branding movement) had his sights set on making Frisch’s more modern and fun. All design, photo, and video evoked the 3-F’s explained in their tagline: Fresh. Family. Fun.


Frisch’s Big Boy

We were approached by Frisch’s to design original concepts for social media content including video, gifs, and contests/promotions. They wanted to evoke feelings of ‘Fresh, Family, & Fun’. Our visuals were successfully drawing the attention of their new younger target audience shortly after incorporating them into the digital strategy. Multiple Snapchat filters were designed for events occurring at multiple locations for the chain restaurant, accompanied by our printed pieces to work in tandem.

Ongoing Tasks

  • Establish modern design style for junior designers while adhering to client rebrand guidelines for all deliverables.
  • Coordinate with Frisch’s marketing team to design all content for digital and print campaigns on schedule.
  • Advise brand managers on visual direction of social content and digital campaigns (Snapchat event filters, gift cards, coupon books, etc.)

Skills

  • Photoshop – image manipulation & multi-purpose design
  • Illustrator – illustration & logo augmentation
  • After Effects – video, motion graphics & gifs/cinemagraphs
  • Lightroom – exposure & lighting retouches on photos
  • Storyboarding
  • Photography
  • Videography & Editing
  • Thumbnailing – traditional sketching & brainstorming

Video Work

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]]> PowerPost Inc. https://instreetlights.com/portfolio-item/powerpost_work/?utm_source=rss&utm_medium=rss&utm_campaign=powerpost_work Fri, 04 May 2018 01:06:03 +0000 http://www.kriesi.at/themes/propulsion/?post_type=portfolio&p=44
Custom Designed E-Book for PowerPost Click to View

Creative Director at PowerPost, Inc.

Work created during employment at PowerPost.


PowerPost, Inc.

As the Creative Director at PowerPost, I created a wide variety of deliverables including photography, videography, animation, motion graphics, brand guidelines, advertisements, social media content, environmental display, collateral, email templates, presentation templates, sales decks, internal collateral, business cards, and more.

Website
http://www.powerpost.digital

Re-branded Guidelines
 https://issuu.com/engage10x/docs/powerpost_brandguide_apr2018_draft_

Ongoing Tasks

  • Develop junior design staff skillsets while adhering to client brand guidelines for all deliverables.
  • Collaborate and design all outward-facing collateral for B2B and B2C purposes.
  • Advise leadership on brand standards, visual direction of internal content, and new hires within the design department.

Skills

  • Photoshop – image manipulation & multi-purpose design
  • Indesign – multi-page layout & print design
  • Illustrator – illustration & logo design
  • After Effects – video & motion graphics
  • Audition – sound design
  • Storyboarding
  • Photography
  • Videography & Editing
  • Thumbnailing – traditional sketching & brainstorming

Video Work

]]> AmericInn https://instreetlights.com/portfolio-item/americinn/?utm_source=rss&utm_medium=rss&utm_campaign=americinn Thu, 03 May 2018 22:05:33 +0000 http://instreetlights.com/portfolio-item/taut-copy/
Logo

Social Media Content Design for AmericInn

Oversee and design content for AmericInn’s social media platforms in conjunction with advertising campaigns.


AmericInn (now acquired by Wyndham Hotel)

AmericInn was in need of a social strategy and content creation to promote their ongoing of campaigns. This creation of social posts, themed contests, and animated gifs.

Tasks

  • Create and implement a visual style for all social posts with a yearly revisit for refreshing to match updated branding.
  • Ensure all typography, color palette, and photography adhere to brand standards.
  • Animated motion graphics and animated gifs as needed for contests and social posts.

Skills

  • Photoshop – image manipulation & multi-purpose design
  • After Effects – motion graphics & animated gif creation
  • Illustrator – logo & vector element manipulation
  • Photography

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